Tuesday, September 6, 2011

Under Armour Logo Critique

This is the Under Armour Logo. They make sports and performance apparel. The Logo is simple clean design. This logo is intended for any athlete of any sport. It is definitely more intended for adults. The shape is simple yet sophisticated with its mirrored image. Most of their logos are only one color. The black feels strong against a white background. The logo gives me the impression it is only for serious athletes.The font feels strong with the use of capitals letters. I like the spacing of the text and the boldness of the font.

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